As each month passes and we prepare for the next month’s newsletter we spend quite a few evenings discussing the learnings we have had, the opportunities that lay ahead and how best to move forward.
Running an olive oil centric business in our area is not easy, mainly because few people come to San Miguel looking for such an agritourism destination. Thus, we keep trying new things to attract people and continue the growth of our business. Some work and some don’t but we keep on learning.
Finishing up our strongest August ever, we cannot rest on our laurels, and we need to continue to adjust, modify and develop our ideas.
We have said that our biggest issue will happen in about two or three years when most of our trees will come into full production, and at that time we expect to make several thousand liters of olive oil per year. We were wrong!
We should have realized that we will not suddenly start making several thousand liters two years from now! We missed the very evident fact that it is a gradual process. The last two weeks have proven this fact. Since mid-August we have processed over 5000 pounds of olives. We have produced approximately 350 litters of olive oil. We have hardly scratched the surface and likely we will reach over 1,000 liters this year. The quality of our handmade olive is exceptional, and we are truly proud of it.
A big production like this generates other issues, such as storage, marketing, and sales. We have engaged a firm to help design a one-of-a-kind olive oil store in town. Our goal is to craft an immersive experience that will leave a lasting impression on our clients. We also are planning a movable pop-up store design that can be used in other cities which will help in the introduction and sales of our products.
While we have solved the packaging issues of our products our home-made labels need upgrading, and we are taking corrective steps to improve that.
Speaking of labels, we have done some homemade personalized labels for oils as gifts and for wedding favors. So, if you are looking to have an olive oil bottle with your favorite picture on it, let us know. No additional charge for private labeling.
Here our special events for the month of September.
Open House
Even if you have attended previously each our open house is unique. You get to spend a day in the country, enjoy some fresh olive and experience our creative ways to use our olive oil. In addition use our pickleball, bocce courts and we provided transportation from Liverpool. All for no charge…Free!
Celebrate Freedom!
Mexican Independence began in our area. As such the town is jam-packed for three days of celebration. Consider escaping the mad house by celebrating a day with us, enjoying the cuisine from five different regions of Mexico!
Our Olio Nuovo Fest
Join us in celebrating the beginning our best pressing season in our ten years history! We are offering an olive pairing menu not available in any restaurant in SMA. You even get to start at 10 am with our homemade bagel and home-cured gravlax. Transportation from Liverpool, pickleball, bocce are also available at no additional cost.
Here the links from our website for our traditional offerings
Thank you and best regards
Susan and Victor
Comments